From the response to the questionnaire I can say that the
current college magazine is not reaching its target market because 100% of
students asked did not read the magazine and that currently it would have to be
a free magazine for them to do so.
This was evident
because 70% of students who responded said that they would not be willing to
pay for the magazine, so it would have to be free to appeal. My questionnaire
was not gender specific as 45% of students asked were males, this insured that
both genders had been represented therefore they should both be happy with the
end result even though it wasn’t an equal split of a male/female representation. Of the students
questioned 50% said that they would like to see a new magazine come out
monthly; containing music, discounts, free things and college information. 25%
of students said that they would be happy to contribute to this magazine, both with
pictures and articles; this ensures that there would be an active audience.
Music was the most
popular response recorded when we asked the students what 3 things they would
like to see in the magazine, closely followed by current events, gossip and
sport. Other responses that came up to be included were interests in politics,
local news, competitions, college information and discounts.
By carrying out this market research we found out what the
students would like to see inside the new college magazine.
We also found out that the majority preferred bright colours
and students’ photography, as well as photos of students to attract them to the
front cover. This would encourage more students to engage with the product.
