Rebecca Maitland AS Media Blog
Wednesday, 24 April 2013
Monday, 4 March 2013
Monday, 25 February 2013
Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?
I think that I have learnt a lot in the progression from my
preliminary task to my final task, I think that this development can be seen in
my before and after pictures. I think that it is evident that my photography
skills have improved, choosing a photo that is a mid to close-up shot for the
front cover helps to attract attention to the product. It also makes the artist
more instantly recognisable.
It is interesting to see that the layout of both my before
and after images haven’t changed that much. Both have master heads at the top
and headings down the side, I think that this shows my awareness to the forms
and conventions of a magazine before I made the preliminary task. However, even
though this main layout has stayed the same, the finer details such as the
amount of writing, the style of text and the image placement have become more
sophisticated and complex.
I think that my fonts and mode of address have become more
centered on my target audience, this will help the product to sell as the
audience will see that this magazine has been personalised for them. I didn’t
add this personal touch to my preliminary task as a wide range of people would
be reading the magazine, each with their own ideologies and preferences.
I used the stroke device to help make both my masthead and
images stand out. Along with this I used the drop shadow tool; this helped to
make the masthead stand out and made sure that it no longer blended into the
image.
I used space reduction to help make the spacing of my lines
more effective, this would mean that there would be less white space on the
page and therefore would make more of an impact on the reader.
I manipulated many of my images, making them black and
white. I did this to create the effect of a newspaper; this would appeal to my
reader. I also ‘warped’ some coloured blocks to create the post it style box
that is featured in the corner of my magazine. This had the effect of a
reminder and advertiser for my audience, as it would attract them to what was
written inside and consequently any deals or competitions that the magazine was
advertising.
Thursday, 14 February 2013
What have you learnt about technologies from the process of constructing this product?
During this project I used and learnt about a lot of
different technologies, these included Blogger, Photoshop, Microsoft Word and
Excel. To take my images I used my Nikon D3100.
This was the first time that I had used Blogger. I found
this an interesting experience; I think that because this is a free internet
application there wasn’t as much control over how the blog looked, and how
things were constructed on it. I began to develop problems with the fonts; the
font kept changing as I was writing the posts. However, overall I think that it
is a useful application and I think that with more practice using it (and
designing the background) it would be easier to understand and use.
I think that Photoshop was really helpful during this
project; I have used Photoshop previously so I know how to use most of the
tools. To make my product I used tools such as text (including font, size,
colour and shadow), brightness and contrast and desaturation. I think that I
used these tools to good effect to make my final product. I found that the text
tool was the hardest to use, this is because my text wasn’t fitting in the area
that I wanted it to. To try and fix this I was transforming (Ctrl + T) the text
and adjusting the size so that it would fit in the space that I wanted it to,
however this meant that it wasn’t the same size as the rest of the font on the
page. This made it look disorganised; to fix this I made all my font sizes
smaller.
I used Excel to create my original questionnaire and to
process my answers. I think that though this was an effective to use to do
these things, however, it did mean that my participants were limited to people
who were close to me. This meant that some of them liked the same things that I
do and follow the same ideologies, which in turn meant that the questionnaire
was not reliable.
How did you attract/address your audience?
My audience would by my magazine because they would be
interested in the artists that it featured. They would also like to keep up-to-date
with the latest news from their chosen fandoms and charities. The interesting
interviews with obscure and need to know questions; the interesting images and
the latest reviews would keep them interested in the magazine.
The unusual black and white image will ‘grab’ the audience
along with the bright and eye-catching red and blue texts. The main cover photo uses an
indirect line of address with the model not looking at the camera. This creates
an interest for the viewer as they wonder what she is looking at. My cover
lines do not use second person pronouns, question sentences or commands. I have
chosen not to include these points as I want the cover of the magazine to speak
for its self, I also want the text to mirror that which is seen in literature that
my audience would read.
The colour scheme will attract the target audience to the
magazine as it is interesting and unique, most magazines will not be brave enough to include colours such as black and white in their colour schemes as they will consider them dull and boring. I have used these colours to make the magazine stand out form those which have lots of colour. The font style will also attract the target
audience to the magazine as it resembles that of a typewriter, this is because
it is a unique style that is interesting and iconic.
The mast head will also attract the target audience to the
magazine this is because it has denotations of factual written accounts of
important or historical events in the order of their occurrence, and connotations
of literature for example The Chronicles
of Narnia. This is appealing to my audience as they are literary people who
enjoy reading and learning.
The content of the magazine, implied by the cover lines,
will be appealing to the audience as there are competitions with prizes that
the target audience will want; as well as news, interviews and information that
the target audience will find appealing.
My magazine adopts a casual mode of address to communicate
with the target audience. It uses slang that is specific to the genre of music
that the magazine is based on. This is mainly seen in the feature article,
which is because the interview was written in a relaxed tone. This attitude is
appropriate for the audience as it is similar to language that they watch on
You Tube, this makes them feel comfortable while reading the article and
therefore, encourages them to read more of the magazine and to buy more issues
of it.
The photographs are appropriate for the magazine as they fit
with the feature article. They also show a progression from the images that
they audience would normally see of the artist featured. This tells the
audience that the magazine is something that they wouldn’t be able to get
anywhere else.
Colours are appropriate as they highlight the magazine as
being different from others that are on sale. They are also appropriate for the
target audience as they have connotations or old newspapers and old pieces of
literature.
The unique selling point of my magazine is the music that it
contains information about and the exclusive interviews that it contains. This is
because this style of music is mainly seen on the internet therefore; a hard
copy of information on it is a rare thing.
I know that my audience would be interested in this style of
magazine as, while producing my final product, I constantly asked for feedback.
I did this to make sure that the magazine was what the audience wanted and to
make sure that it would be able to sell.
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