Questionaire Results

From the results of my questionnaire I can tell that my magazine will mainly be aimed at females aged 14 to 18. Around 50% of my target market already buys a music magazine this suggests that there is still a big market of who do not currently buy music magazines. I will aim my magazine at this niche market. From my question ‘Would you be interested in buying a Nerdfighter music magazine?’ I established that around 70% of my target market would be willing to buy a Nerdfighter music magazine. This means that 20% of the people who said that they already bought a music magazine would be willing to buy another magazine proving that there clearly is a market for this genre of magazine. When asked how much my target audience would be willing to pay for a magazine half of them said that they would be willing to pay £3 to £4.99, this implies that my target market will be middle class as they will have money to spend not only on supporting the artists but on buying the magazine. This will help me when I come to deciding on advertisers, as having the right advertisers in the magazine will encourage the target audience to buy the magazine. The audience were divided between the magazine being published fortnightly and monthly, 40% of the target audience voting either way. I got the same result with my next question ‘How would you like to be able to contribute?’ with 40% voting for with photos and 40% voting for with email this suggests that my audience will be technologically based and inspired. It also suggests that they have opinions and want to be heard this means that they will be an active audience. When asked what would interest them the most about the magazine my target market replied with articles about the artists, this suggests that they are literate people who are intellectually stimulated. However, this was contradicted when they were asked what would attract them to the cover, they replied with the picture, signifying that not only are they intellectual but creative. The final question that I asked them was ‘Do you check your emails regularly?’ 90% said yes, this reinforces the idea that they are influenced by technologically this means that I could use the internet to communicate with and to advertise to my target market.