A music magazine is a magazine that is dedicated to
particular genres of music, it will generally contain interviews with artists
and bands and photo shoots as well as reviews of albums singles concerts and
general music based news. In the general UK magazine industry around 2,600
magazines are sold per minute, this adds up to around 3.7 million magazines
sold per day. This shows the sheer scale and size of the music industry. The
industry appeals to both men and women with around 80% of women and 70% of men
regularly reading a magazine. The UK spends, on average, £2 billion on
magazines every year, with over 3,300 different magazines in circulation; with
the scale of magazine publications like this it isn’t difficult to see how
hundreds of these magazines are specifically for music.
For the first half of 2011, the magazine that had the
highest circulation in the UK was an “ASDA” magazine closely followed by
“Tesco” magazine, this is because they are free and posted to any one near a
store or anyone to whom they have details for, you can also pick them up in -
store. The highest commercial magazine was “TV Choice”, which placed third with
a circulation of 1,354,761. No music magazine featured in the top 50 magazines
with the highest circulation in the UK.
According to ABC figures, “classic rock” was the only paid
for music magazine that did not drop in circulation in 2010; however they did
not increase their circulation either, this shows that magazines were
struggling to keep the interest of their readers, this could have been due to
the new technological input.
The average price of a magazine in 2008 was £2.25, with the
average price of a music magazine currently averaging between £2.50 and £3.00
for a monthly magazine.
There are currently no magazines that cater to the genre of
Nerdfighter (an up and coming music genre produced without labels), therefore I
will use this gap in the market to produce my music magazine.
Bibliography:
http://en.wikipedia.org/wiki/List_of_magazines_by_circulation#United_Kingdom
http://www.foliomag.com/2008/magazine-newsstand-sales-delight-and-confound
http://www.pressgazette.co.uk/
http://www.brandrepublic.com/go/news/article/1022008/magazine-abcs-kerrang-high-note-music-film/
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