Who would be the audience for your media product?

The demographic audience for my product would be 14-18 year olds (mainly female), who are middle class. They would be in either be in formal education or in higher education. They are the kind of people who would be aspiring to go to university for either academic or non-academic subjects. They are people who enjoy learning and bettering themselves.

Their psychographic suggests that the life style choices that they have made make them interested in the world around them. They are active in making a difference in the world; supporting charities such as the This Star Won’t Go Out project; they also support civil rights and fair trade petitions such as the petition on showusthereport.com trying to make Warnerbros chocolate (sold in connection to Harry Potter) slave and child labour free.

My audience would shop at places such as Top Shop and the Body Shop. This is because they will be conscious of how they look and the way the workers are treated. They will also shop online as this is where they will spend most of their time. Websites they will shop on will include Qwertee, Etsy and Red Bubble. They will be people who watch You Tube and subscribe to Vloggers such as; Vlogbrothers, Nerimon, Charlieissocoollike and Owolssayhoot. They will also use social networking sites such as Facebook and Twitter; they will also keep blogs on Tumblr. My audience research suggested that my audience members would check their emails regularly. Therefore, I can assume that they would also check their social networking sites regularly. This means that my magazine could be publicised on social networking sites, encouraging people with similar ideologies to buy my magazine.

They will like films such as Harry Potter, The Hobbit, The Hunger Games and Marvel films. They will also be avid readers of literature, both old and new. This is because they love becoming immersed in a different world.

Their favourite TV programme would be something along the lines of Sherlock by the BBC, this is because it is taken from a good piece of classic literature and has been changed to make it more relatable to a modern day audience. This skill would be appreciated by my audience as it is encouraging more people to read classic works.

Their role models would be people such as author John Green and his brother, musician, Hank Green. They would admire these people as they have made a living out of what they enjoy. This would be considered inspirational for my readers as they are young and looking at what they could achieve in the future.